The fastest way to grow on any platform is to talk about growing on that platform.
I'm calling this meta marketing.
Not like the company, but more like meta information - the thing that is not the primary thing.
I've noticed this as a trend on every social media platform.
LinkedIn gurus will talk about growing on LinkedIn and get hundreds or thousands of likes.
Popular Twitter accounts get a ton of engagement just by talking about Twitter growth. Of course, this feeds into the marketing loop:
Talk about growing on Twitter > grow on Twitter > Talk about growing on Twitter
The same is prevalent in Tik Tok, and likely every other platform.
It feels a bit sleazy using this strategy, but people do it all the time. I tested a bit of it myself and the posts about growing on Twitter are some of the most engaging posts I've had.